Privacy policy.

Effective Date: October 9, 2026
Website: https://www.whiskeytownchattanooga.com

1. Introduction

Whiskeytown Chattanooga (“Whiskeytown,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us.

Our website provides information about Chattanooga's whiskey history, historical preservation, archival research, future visitor experiences, Founders programs, and related activities. Visitors may also contact us, subscribe to communications, share historical information, or inquire about contributing artifacts and research.

This Privacy Policy explains what information we may collect, how we use it, when we may share it, and the choices available to you.

By using our website, you acknowledge that you have read this Privacy Policy.

2. Information We Collect

The information we collect depends on how you interact with our website.

Information You Provide

We may collect personal information you voluntarily submit, including:

  • Name, email address, telephone number, and mailing address.

  • Information submitted through contact forms or newsletter registrations.

  • Messages, questions, and correspondence.

  • Information about historical artifacts, photographs, documents, collections, or family stories you share.

  • Information submitted when expressing interest in becoming a Whiskeytown Founder, supporter, donor, sponsor, or partner.

  • Transaction and billing information when applicable to purchases, contributions, or paid programs.

Please avoid submitting sensitive personal information about yourself or others unless it is necessary and you have an appropriate basis to share it.

Information Collected Automatically

When you visit our website, certain information may be collected automatically by our website platform or service providers, including:

  • Internet Protocol (IP) address.

  • Browser type and device information.

  • Pages visited and links accessed.

  • Date, time, and duration of visits.

  • Referring websites.

  • General website usage and performance information.

This information may be collected through cookies, analytics tools, server logs, or similar technologies, depending on the services enabled on our website.

3. How We Use Your Information

We may use collected information to:

  • Operate, maintain, and improve the website.

  • Respond to questions and requests.

  • Send newsletters and updates when you subscribe.

  • Communicate about Whiskeytown's development, programs, and events.

  • Review historical research, artifact inquiries, and preservation opportunities.

  • Manage Founders programs, purchases, contributions, and related communications.

  • Maintain appropriate business, accounting, and transaction records.

  • Protect our website, prevent fraud, and address security concerns.

  • Understand how visitors use the website and improve its content.

  • Comply with applicable laws and legal obligations.

We will use personal information for purposes consistent with the reason it was provided, as permitted by applicable law.

4. Newsletters and Email Communications

If you subscribe to the Whiskeytown Dispatch or another mailing list, we may use your email address to send historical stories, research discoveries, project updates, event announcements, and related communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting us.

We may continue to send necessary administrative or transaction-related communications where appropriate.

5. Cookies and Analytics

Our website platform and selected third-party services may use cookies or similar technologies to support website functionality, understand visitor activity, measure performance, or remember preferences.

You may be able to control cookies through your browser settings and, where provided, our website's cookie preferences tool. Disabling certain cookies may affect some website features.

If we use analytics, advertising, embedded media, or other tracking services, those services may process information according to their own privacy policies.

6. Historical Archives, Artifact Submissions, and Personal Stories

Whiskeytown is dedicated to preserving and sharing Chattanooga's whiskey history. Visitors may contact us with historical information, photographs, documents, artifacts, research, or personal stories.

Please understand the following:

Submitting information does not automatically authorize public publication. We may review submissions for research and preservation purposes, but we will seek any necessary permission before publishing identifiable personal information, photographs, stories, or other material when permission is required.

If you submit information about another person, please ensure you have the authority or appropriate permission to share it.

Do not send original physical artifacts or valuable documents unless we have separately agreed on the arrangements.

Submitting photographs, scans, or descriptions does not transfer ownership of the underlying item or intellectual property to Whiskeytown. Any loan, donation, transfer of ownership, or permission to reproduce material should be documented separately in writing.

Historical information that is intended for public use may sometimes be preserved in an archive or published with appropriate permission. We will take reasonable care when handling information entrusted to us, subject to applicable law and any written agreement.

7. How We Share Information

We do not sell personal information in exchange for money.

We may share information in limited circumstances, including:

  • Service providers: Website hosting, email distribution, payment processing, analytics, and other vendors that help us operate our activities.

  • Transactions: Payment and fulfillment partners when you make a purchase, contribution, or other transaction.

  • Legal requirements: When disclosure is required by law, legal process, or a valid governmental request.

  • Protection and security: When reasonably necessary to protect our rights, website, operations, users, or the public.

  • Business changes: In connection with a proposed or completed merger, reorganization, financing, or transfer of business assets, subject to applicable law.

  • With your permission: When you direct us to share information or otherwise consent.

Third-party services may process information under their own terms and privacy policies.

8. Third-Party Websites and Embedded Content

Our website may contain links to external websites or embedded content, such as videos, maps, social media posts, or payment services.

We do not control the privacy practices of those third parties. Your use of their websites and services is governed by their own policies and terms.

We encourage you to review those policies before submitting information or completing a transaction through an external service.

9. Data Retention and Security

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain business and historical records, resolve disputes, enforce agreements, or meet legal obligations.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of electronic storage or transmission can be guaranteed to be completely secure.

We cannot guarantee absolute security, and you provide information at your own risk.

10. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of, or information about certain personal information we hold about you. You may also have rights to opt out of certain forms of data processing.

You may unsubscribe from marketing communications at any time.

To submit a privacy request, contact us using the information below. We may need to verify your identity before fulfilling a request. Certain information may be retained where permitted or required by law.

11. Children's Privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 without legally required consent.

If you believe a child has provided personal information to us, please contact us so that we can review the situation and take appropriate action.

12. Visitors Outside the United States

Whiskeytown operates from the United States. If you access the website from another country, your information may be processed or stored in the United States or other locations where our service providers operate, subject to applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy as our website, programs, and business practices evolve. Any updated policy will be posted on this page with a revised effective date.

Your continued use of the website after an update does not eliminate any rights you may have under applicable privacy law.

14. Contact Us

If you have questions about this Privacy Policy or wish to make a privacy-related request, please contact:

Whiskeytown Chattanooga
Email: office@keepersquestbrands.com
Website: https://www.whiskeytownchattanooga.com

Please include “Privacy Request” in the subject line when appropriate.