The Experience
STEP INSIDE WHISKEYTOWN.
Whiskeytown is designed to be experienced—not simply visited.
Walk through history. Watch whiskey being made.
Explore original artifacts.
Taste the spirits.
Share a meal. Meet other enthusiasts.
Attend an event. Ask questions.
Discover something you didn't know.
And leave with a deeper understanding of the city behind the bottle.
SEE IT.
The Museum
Explore historic bottles, labels, advertisements, photographs, documents, maps, equipment and other artifacts.
Our galleries will connect individual objects to the larger story of Chattanooga's whiskey industry.
Because an artifact is only the beginning of the story.
WATCH IT.
The Distillery
See the craft of distillation firsthand.
From grain to spirit to barrel, the working distillery will make the process tangible, sensory and accessible.
History becomes much more interesting when you can watch it happen.
HEAR IT.
The Stories
Expert-led tours, digital exploration, archival recordings and historical storytelling will take visitors beyond the objects on display.
Every bottle has a story.
We'll help you hear it.
TASTE IT.
The Tasting Room
Discover spirits connected to the Whiskeytown story in a welcoming setting designed for both enthusiasts and newcomers.
Learn.
Taste.
Compare.
Ask questions.
Enjoy the experience.
SAVOR IT
Dining & Hospitality
Whiskey and Southern hospitality belong together.
Whiskeytown's dining experience will bring together regional flavor, thoughtful food, spirits and the traditions of gathering around a table.
GATHER.
Events & Experiences
Whiskeytown will be a place for more than tours.
Expect:
Whiskey dinners. Educational programs.
Collector gatherings.
Workshops.
Private events.
Corporate gatherings.
Celebrations.
Special exhibitions.
Guest speakers.
And experiences created especially for the Whiskeytown community.
WATCH TIME WORK.
The Rickhouse
Whiskey needs time.
The Rickhouse will provide a behind-the-scenes look at aging, storage, production and the operations that transform new spirit into finished whiskey.
Some of the best stories take years to develop.
The Whiskeytown
Virtual Tour
This virtual experience, hosted by our tour guide Leslie, offers a glimpse into the Whiskeytown destination we’re building. Keep your arms and legs inside at all times and let’s go!
THE STORY IS ALREADY HERE.
The building is coming.
The experience is taking shape.
But the story?
The story is already here.
In bottles.
In photographs.
In advertisements.
In documents.
In family memories.
In forgotten places.
And in the people who refuse to let history disappear.