Partnerships
HELP BUILD SOMETHING WORTH REMEMBERING.
A HISTORIC LEGACY. A BOLD VISION. A FUTURE ROOTED IN CHATTANOOGA.
Whiskeytown Chattanooga is being developed around a remarkable story—one that deserves to be preserved, experienced, and shared with generations to come.
For more than a century, whiskey was part of Chattanooga's commercial, cultural, and industrial identity. The people, distilleries, brands, and businesses that shaped this legacy left behind a history rich with character, innovation, craftsmanship, and Southern spirit.
Now, we are working to bring that story back to life.
Whiskeytown is envisioned as a destination where whiskey history, immersive experiences, craftsmanship, hospitality, and community come together.
Bringing that vision to life requires more than a building. It requires the right people, organizations, resources, and shared commitment.
We invite you to become part of the journey.
MORE THAN A PROJECT. A DESTINATION IN THE MAKING.
WHERE HISTORY MEETS OPPORTUNITY.
Whiskeytown is being envisioned as a multifaceted destination connecting historical preservation with the enduring appeal of whiskey, tourism, education, and hospitality.
The planned experience brings together several complementary elements:
HISTORICAL MUSEUM & ARCHIVE
Preserving Chattanooga's whiskey heritage through artifacts, research, photographs, advertisements, documents, and storytelling.
WORKING DISTILLERY
Bringing the traditions and techniques of whiskey production to life through craftsmanship and educational experiences.
TOURS & TASTINGS
Creating opportunities for visitors to explore the history, people, places, and processes behind the spirit.
DINING & HOSPITALITY
Envisioning welcoming spaces where food, drink, storytelling, and Southern hospitality become part of the experience.
EVENTS & GATHERINGS
Developing opportunities for educational programs, private gatherings, industry events, and special experiences.
A LIVING HISTORICAL EXPERIENCE
Connecting Chattanooga's past with its present through immersive interpretation, community participation, and ongoing discovery.
Together, these elements form a vision that reaches beyond a traditional museum or distillery.
We call it a Musillery—a place where whiskey history is remembered, its craft is practiced, and its future is being made.
PARTNER WITH PURPOSE
DIFFERENT STRENGTHS. ONE SHARED VISION.
We believe meaningful partnerships begin with a common goal.
Whether you bring industry expertise, financial resources, historical knowledge, products, services, creative ideas, or community connections, there may be an opportunity to contribute to Whiskeytown's development.
We welcome conversations with individuals and organizations whose interests align with our mission.
STRATEGIC & DEVELOPMENT PARTNERS
Organizations and experienced professionals interested in helping shape the planning, development, and long-term success of Whiskeytown.
Potential areas of collaboration include project development, operations, real estate, hospitality, visitor experiences, and strategic planning.
INVESTORS & CAPITAL PARTNERS
Individuals, investment groups, and qualified organizations interested in exploring the project's development and potential business opportunities.
Investment structures, participation terms, and opportunities would be discussed separately and documented through appropriate agreements.
WHISKEY & SPIRITS INDUSTRY PARTNERS
Distilleries, spirits producers, importers, independent bottlers, distributors, equipment suppliers, and related businesses interested in contributing to a destination built around whiskey's history and craft.
Potential collaborations may include educational programming, demonstrations, industry events, product-related experiences, and historical interpretation.
CORPORATE SPONSORS
Businesses and organizations interested in supporting historical preservation, educational programming, exhibitions, visitor experiences, or selected Whiskeytown initiatives.
Sponsorship opportunities may be developed around specific exhibits, programs, events, or other approved projects.
HISTORICAL & CULTURAL ORGANIZATIONS
Museums, archives, historical societies, universities, libraries, preservation groups, researchers, and educational institutions.
We welcome opportunities to collaborate on research, artifact documentation, historical interpretation, educational initiatives, and the preservation of Chattanooga's whiskey heritage.
HOSPITALITY & TOURISM PARTNERS
Hotels, restaurants, tour operators, tourism organizations, event professionals, and other businesses interested in helping create a connected visitor experience.
Our goal is to contribute to Chattanooga's appeal as a destination while celebrating a distinctive part of its history.
COMMUNITY & LEGACY PARTNERS
Families, collectors, local businesses, descendants, and individuals with a personal or professional connection to Chattanooga's whiskey story.
Sometimes the most valuable contribution is not financial. It may be a photograph, a forgotten document, an introduction, a family story, or knowledge that helps us uncover another piece of the past.
Every meaningful connection can help move the story forward.
PRESERVE THE PAST. BUILD THE FUTURE.
PARTNERSHIPS THAT MAKE A DIFFERENCE.
Whiskeytown offers an opportunity to connect a historic legacy with a new generation of visitors, enthusiasts, researchers, and industry professionals.
Depending on the nature of the partnership, collaboration may help advance:
The preservation and interpretation of Chattanooga's whiskey history.
The discovery and documentation of historic artifacts and archival materials.
The development of exhibits and educational experiences.
The creation of whiskey-related tourism and hospitality experiences.
Community engagement and historical programming.
The development of a distinctive destination rooted in Chattanooga's identity.
We believe the strongest partnerships create value on both sides while contributing to something larger than any single organization.
Our goal is to build a destination that honors the past, serves the present, and creates lasting value for the future.
WHY CHATTANOOGA?
A CITY WITH A STORY WORTH TELLING.
Chattanooga's history extends far beyond the landmarks most visitors recognize.
Its whiskey heritage connects the city to generations of entrepreneurs, distillers, merchants, workers, families, and businesses whose influence reached across the South and beyond.
Names such as J.W. Kelly & Co. and R.M. Rose & Co. represent chapters of a larger story—one shaped by industry, commerce, craftsmanship, changing laws, and the people who built their livelihoods around the spirits trade.
Much of that history survives in fragments: bottles, advertisements, business records, photographs, family collections, and historical accounts.
Whiskeytown seeks to bring those fragments together and make the story accessible to the public.
For partners, that creates an opportunity to participate in a project with a clear historical identity and a vision that connects preservation with visitor experiences.
The story is distinctly Chattanooga. The opportunity is to bring it to life.
THE STORY IS ALREADY HERE.
The artifacts exist.
The history survives.
The stories are waiting to be discovered.
Now comes the work of bringing them together and creating a destination worthy of what came before.
Whiskeytown Chattanooga is a vision built on preservation, craftsmanship, hospitality, and the belief that our history deserves a future.
We invite you to be part of it.
LET'S BUILD SOMETHING WORTH REMEMBERING.
A PARTNERSHIP STARTS WITH A CONVERSATION.
LET'S EXPLORE WHAT WE CAN BUILD TOGETHER.
Every partnership begins differently.
You may have an idea for an exhibit, an interest in supporting the archive, experience in distillery development, a potential investment opportunity, or a vision for connecting Whiskeytown with your business or organization.
We would welcome the opportunity to learn more.
Tell us about your organization, your interests, and how you see a potential partnership taking shape.
Our team will review your inquiry and determine the appropriate next steps.
PARTNERSHIP INQUIRIES
Strategic Partnerships
For organizations interested in development, operations, or long-term collaboration.
Investment & Capital
For qualified individuals and organizations interested in discussing potential investment opportunities.
Sponsorships & Industry Partnerships
For businesses interested in supporting exhibits, programs, events, or visitor experiences.
Historical & Community Partnerships
For historians, institutions, collectors, families, and community organizations interested in preserving Chattanooga's whiskey heritage.